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For almost a decade TR Cutler, Inc. has been the leader in public relations efforts for the manufacturing sector. Many manufacturers have been reluctant to move forward with a large scale PR campaign because it's new, unfamiliar, and unsure of how to quantify the success of such an effort.
The Manufacturing Media PR Blitz program is simple:
90 press releases are authored and distributed in 90 days. (Ten days of preparation pre-PR launch are needed to establish the headlines, key words, contact information, call-to-action, and other simple administrative issues.)
Distribution includes dissemination to the proprietary Manufacturing Media Consortium™, a group of 3200+ journalists, editors, economists, and freelance writers all contributing to media coverage regarding the manufacturing and industrial sectors.
TR Cutler, Inc. will author these 90 press releases from content on a client's website. There is usually ample content, since PR has not been conducted previously. If there are specific goals (such as new product announcements, tradeshow events, new hires), that information can be included in the 90 day campaign.
Metrics to Quantify Effectiveness of the Campaign:
- PR Pickup Reports issued monthly to demonstrate a sampling of the media coverage
- Google Report issued monthly to show how the company is ranking in key word searches
- Call-to-Action Measurements (telephone inquiries, online inquiries, website traffic)
- Conversion-to-Sales (Traffic that converts to a sale provides ROI and cost-justification for continuing the campaign.)
Special Promotion: 25,000 American Airlines AAdvantage® Miles
American Airlines AAdvantage® mileage vouchers in 25,000 mile denominations will be provided at the conclusion of each 90 day Manufacturing Media PR Blitz program. This mileage voucher is a special promotion being awarded for a limited time. The mileage voucher will be sent via Federal Express along with the final reports within 30 days of the program completion.
American Airlines reserves the right to change the AAdvantage program at any time without notice. American Airlines is not responsible for the products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com. AmericanAirlines and AAdvantage are registered trademarks of American Airlines, Inc.
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